Post by hasina999 on Oct 31, 2024 0:06:59 GMT -5
The art of selling, the true driving force of any business, is often overlooked in favor of the quest for the "good idea". Yet, without a solid sales strategy, businesses risk sinking into oblivion, or worse... collapsing and having to "close shop". So it’s natural to explore new techniques to boost your numbers and turn your prospects into loyal customers. And it’s just as natural to look into psychology to improve your sales rates. In this article, we will reveal four effective techniques that are fairly simple to implement, derived from hypnosis and NLP, two disciplines that explore psychology and neuroscience. First technique: the “yes-set” What is yes-set? The "yes set" is a technique used in communication and persuasion to encourage a person to say "yes" repeatedly over and over again.
This creates a favorable pattern of behavior and makes it easier to accept subsequent offers. The goal is to get a “yes” on a desired proposition, and for this, we include other propositions that will also get a “yes” as a response. The "yes set" consists of asking a series of questions or statements to which the predictable answer is "yes." These questions or statements should be simple, obvious, and appropriate to the situation. The goal is to create a state of "agreement" and build positive momentum in the conversation. Example : Do you want to increase your woocommerce web design service number of customers? YES Do you want to increase your customers' average basket size? YES Are you committed to selling your customers a product or service that meets their needs, is of quality, and that they will be happy to recommend and repurchase? YES Would you agree to increase your conversion rates? YES Would you be willing to improve your sales techniques? YES This is a technique widely used in US Marketing, and in conferences in the United States.
It allows you to quickly create a connection with your audience, and to raise the temperature. It is used in hypnosis to generate facilitating emotions in the subject, and help them solve their problems. How to use yes-set in sales? When making a sale, the salesperson can begin by asking questions that the customer is likely to answer "yes" to. These can be simple questions about the customer's needs, preferences, or goals. By getting several successive "yeses," the salesperson creates a mental state of cooperation and trust. Once the "yes set" is in place, the salesperson can then introduce a business proposition that will be more easily accepted, because the customer is already in a positive dynamic of agreement. Warning : if the yes-set is too crude, visible, and the customer feels manipulated, then it will have the opposite effect.
This creates a favorable pattern of behavior and makes it easier to accept subsequent offers. The goal is to get a “yes” on a desired proposition, and for this, we include other propositions that will also get a “yes” as a response. The "yes set" consists of asking a series of questions or statements to which the predictable answer is "yes." These questions or statements should be simple, obvious, and appropriate to the situation. The goal is to create a state of "agreement" and build positive momentum in the conversation. Example : Do you want to increase your woocommerce web design service number of customers? YES Do you want to increase your customers' average basket size? YES Are you committed to selling your customers a product or service that meets their needs, is of quality, and that they will be happy to recommend and repurchase? YES Would you agree to increase your conversion rates? YES Would you be willing to improve your sales techniques? YES This is a technique widely used in US Marketing, and in conferences in the United States.
It allows you to quickly create a connection with your audience, and to raise the temperature. It is used in hypnosis to generate facilitating emotions in the subject, and help them solve their problems. How to use yes-set in sales? When making a sale, the salesperson can begin by asking questions that the customer is likely to answer "yes" to. These can be simple questions about the customer's needs, preferences, or goals. By getting several successive "yeses," the salesperson creates a mental state of cooperation and trust. Once the "yes set" is in place, the salesperson can then introduce a business proposition that will be more easily accepted, because the customer is already in a positive dynamic of agreement. Warning : if the yes-set is too crude, visible, and the customer feels manipulated, then it will have the opposite effect.